The Power of “Behind the Scenes” – Building Trust with Real Content
Published: May 28, 2025
People don’t just want to buy from a business—they want to buy from a person. And the fastest way to build that trust? Let them see what’s happening behind the scenes.
What Makes “BTS” Content So Powerful?
Most small business owners think they need picture-perfect content to look professional. But in 2025, authenticity beats perfection. People want real. Real stories. Real people. Real work.
Showing the process behind what you do helps customers feel more connected—and that connection builds trust.
Here’s How to Share Behind-the-Scenes Content (Without Overthinking It):
1. Show the Process, Not Just the Product
Are you prepping a table setup, packaging an order, or planning a new service? Snap a quick photo or video of that moment. Let your audience peek at what goes into making the magic happen.
📸 Example:
- “Working on this balloon backdrop for Saturday’s baby shower 👀”
- “Just finished customizing these for a client pickup tomorrow!”
2. Be Human—Not a Sales Robot
You don’t need to write a novel. Just speak naturally. Share your thoughts, struggles, or something funny that happened during your day. These are the posts people relate to.
🧠 Bootcamp Tip: Content that sparks connection earns more engagement and reach—because people share and comment on what feels real.
3. Reuse That Content in Stories or Reels
That quick photo you took? Drop it in a Story. That video of you setting up? Turn it into a Reel with music. You don’t need to create new content every day—just reuse what you’re already doing behind the scenes.
📱 Apps like InShot, CapCut, or Canva make this super easy.
4. Celebrate the Little Wins Publicly
Did you book a new client? Try something new? Finish a big project? Let people in on those moments. They’ll root for you—and start to feel like they’re part of your journey.
🎉 Share:
- “This backdrop came out SO good—can’t wait to do more like this!”
- “Just hit 100 followers—thanks for supporting my small biz 💛”
5. Include Your Face (Yes, Really!)
People connect with people. Even if it’s just once in a while, post a selfie, short intro video, or photo of you working. It builds familiarity and credibility.
🧍♀️ Not camera-ready? Use filters, angles, or just start with a hands-only shot while working—anything that feels comfortable.
Final Thoughts
You don’t need a production crew or fancy, expensive commercial. You just need to be present—and let people see what makes your business special.
At Ciesiolka BIZ Solutions, we help small business owners build content that connects. If you’re ready to turn your real-life work into trust-building content that brings in clients, we’re here to help you do it the smart way.
Let’s turn your behind-the-scenes moments into content that connects—Contact us today!
